4U2 is probably the ‘it’ girly brand of Thai cosmetics at the moment, judging from what I’ve seen in Watson’s/Beautrium. The kiosks are consistently crowded in the shop and there’s always a helpful/enabling saleslady standing nearby to suggest something that you might want. Their vibes and ads are K-beauty inspired, but their formulas are a little differently made than most K-beauty brands at the moment. So, I decided to write a nice review for anyone who might be interested in 4U2 or going to Thailand soon.
My biases in makeup: I favor neutral to slightly cool pinks, but also enjoy slightly warm orangey/corals as they’re harmonious with my neutral, light medium beige skintone. I do not enjoy touching up my lipsticks after a meal, and so I generally look for longwearing lip formulas.
WHERE TO BUY: Thailand Watson’s/Beautrium/EVE&BOY, if you have some lucky way of getting there. I’ve seen Yesstyle sell a limited selection of 4U2 products, and they are also available on Shopee/Lazada.
* **4U2 Better Half Lip Duo** – this is a 2 in 1 lipstick with a gloss on the end, and unlike the Lip Mate, this one has a bullet lipstick on one end instead of a liquid lipstick. 4U2’s website says you don’t have to wait for these to dry down before applying the gloss, which might appeal to some folks in a hurry. The lipstick doesn’t glide on, but it does not feel drying at all, despite its incredible long-lasting power. After I ate fish tacos, the lipstick stayed on my mouth while only fading by 20% color on the inside with 0 cracks and 0 flakes. These to me are not /as/ impressively long lasting as the Lip Mates, but still a worthy choice if you find a color that you enjoy.
* **4U2 My Mate Gloss & Matte Lip** – **HOLY GRAIL**. After trying so many 2 in 1 lipsticks, including the famous Chanel Le Rouge Duo Ultra Tenue, I have finally found the most lightweight, bulletproof liquid lipstick to *ever exist*. It just has this incredibly flexible but very durable matte color and it dries with 0 cracking. And the gloss, oh my god, the gloss. It actually moisturizes without feeling chock full of drying silicones and makes you look like a juicy dewy angel. And it just lasts and lasts and lasts – I’ve worn this for 10+ hours and it’s still visible on my lips. NSFW WARNING: i̶t̶ ̶i̶s̶ ̶a̶l̶s̶o̶ ̶b̶l̶o̶w̶j̶o̶b̶ ̶p̶r̶o̶o̶f̶,̶ ̶u̶n̶l̶i̶k̶e̶ ̶t̶h̶e̶ ̶M̶a̶y̶b̶e̶l̶l̶i̶n̶e̶ ̶S̶u̶p̶e̶r̶s̶t̶a̶y̶ ̶I̶n̶k̶s̶,̶ ̶l̶m̶f̶a̶o̶ ̶
* **4U2 Est. Harder Liquid Lip Matte** – A very nice liquid lipstick that is mask proof + transferproof, super slim and has durable packaging for those who keep their lippies in their purse. I really like the shade Caramel Boy, blended out with a finger or a lip brush, but it’s not as long lasting as the above two products. Unfortunately 4U2 is discontinuing these, but I decided to review them in case my Malaysian budget ladies on this subreddit want something more lightweight than the Wardah liquid lipsticks. They’re on sale on the 4U2 Malaysian website for 9.90 myr.
* **4U2 Love You Babe Tint Matte** – Those well acquainted with C-beauty’s “lip mud” silicone heavy formulations will enjoy this product. It’s a velvety, smoothing lippie that is sensuously enjoyable to apply as it glides effortlessly over the lips, and are very comfortable to wear. I like this slightly better than Judydoll’s Lip Mud, as I find the applicator on 4U2 is a flat tip, which makes it easier to shape my lips + applying in the corners of my mouth. These are pretty long-lasting, but not as long-lasting as the Better Half or My Mate lipsticks.
* **4U2 Jelly Tint Lipstick** – A K-beauty esque lip tint with some very cute packaging. It dries to a very smooth rubber finish (in a good way) that is transferproof. Unfortunately I forgot to swatch in my arms, waaaah. Do not trust the promo pictures for the swatches, all of the Jelly Tints are darker than you think – look at the shades on TikTok/Youtube before buying. I have 05 Baby Smile, a mauvey dark pink. Wouldn’t repurchase it as I don’t lovelove it, but I’m still glad I have it. This lippie formula reminds me of the Amuse Dew Velvet Lip Tints, but these are 20% more pigmented, cheaper, and easier to apply.
* **4U2 Moji Blush** – Thai beauty has these interesting formulas of blush where basically it’s a silicone cream blush that has 0 kickback whatsoever, even though it feels super dry unlike most cream blushes. I found this shade (Peach Me) to be super light on my cheeks, and kind of difficult to pick up with my brushes. It is super super waterproof (evidenced by the swatches not getting off when I washed my hands), and works best with scratchy/texturally rough brushes. I do have a similar blush (Charmiss Glow Friend Natural Blush, also a Thai brand), which is more pigmented than the 4U2. Would recommend the color to pale girlies but this blush is not really for me. I think 4U2 unfortunately is also discontinuing this line of blushes but I think it’s still availble on Yesstyle to anyone who wants to try out the “mochi” texture of blushes. It’s a sensory delight to touch it – feels like forbidden jello, lmao – and so I’ll keep trying to use it.
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4U2 is probably the ‘it’ girly brand of Thai cosmetics at the moment, judging from what I’ve seen in Watson’s/Beautrium. The kiosks are consistently crowded in the shop and there’s always a helpful/enabling saleslady standing nearby to suggest something that you might want. Their vibes and ads are K-beauty inspired, but their formulas are a little differently made than most K-beauty brands at the moment. So, I decided to write a nice review for anyone who might be interested in 4U2 or going to Thailand soon.
My biases in makeup: I favor neutral to slightly cool pinks, but also enjoy slightly warm orangey/corals as they’re harmonious with my neutral, light medium beige skintone. I do not enjoy touching up my lipsticks after a meal, and so I generally look for longwearing lip formulas.
WHERE TO BUY: Thailand Watson’s/Beautrium/EVE&BOY, if you have some lucky way of getting there. I’ve seen Yesstyle sell a limited selection of 4U2 products, and they are also available on Shopee/Lazada.
* **4U2 Better Half Lip Duo** – this is a 2 in 1 lipstick with a gloss on the end, and unlike the Lip Mate, this one has a bullet lipstick on one end instead of a liquid lipstick. 4U2’s website says you don’t have to wait for these to dry down before applying the gloss, which might appeal to some folks in a hurry. The lipstick doesn’t glide on, but it does not feel drying at all, despite its incredible long-lasting power. After I ate fish tacos, the lipstick stayed on my mouth while only fading by 20% color on the inside with 0 cracks and 0 flakes. These to me are not /as/ impressively long lasting as the Lip Mates, but still a worthy choice if you find a color that you enjoy.
* **4U2 My Mate Gloss & Matte Lip** – **HOLY GRAIL**. After trying so many 2 in 1 lipsticks, including the famous Chanel Le Rouge Duo Ultra Tenue, I have finally found the most lightweight, bulletproof liquid lipstick to *ever exist*. It just has this incredibly flexible but very durable matte color and it dries with 0 cracking. And the gloss, oh my god, the gloss. It actually moisturizes without feeling chock full of drying silicones and makes you look like a juicy dewy angel. And it just lasts and lasts and lasts – I’ve worn this for 10+ hours and it’s still visible on my lips. NSFW WARNING: i̶t̶ ̶i̶s̶ ̶a̶l̶s̶o̶ ̶b̶l̶o̶w̶j̶o̶b̶ ̶p̶r̶o̶o̶f̶,̶ ̶u̶n̶l̶i̶k̶e̶ ̶t̶h̶e̶ ̶M̶a̶y̶b̶e̶l̶l̶i̶n̶e̶ ̶S̶u̶p̶e̶r̶s̶t̶a̶y̶ ̶I̶n̶k̶s̶,̶ ̶l̶m̶f̶a̶o̶ ̶
* **4U2 Est. Harder Liquid Lip Matte** – A very nice liquid lipstick that is mask proof + transferproof, super slim and has durable packaging for those who keep their lippies in their purse. I really like the shade Caramel Boy, blended out with a finger or a lip brush, but it’s not as long lasting as the above two products. Unfortunately 4U2 is discontinuing these, but I decided to review them in case my Malaysian budget ladies on this subreddit want something more lightweight than the Wardah liquid lipsticks. They’re on sale on the 4U2 Malaysian website for 9.90 myr.
* **4U2 Love You Babe Tint Matte** – Those well acquainted with C-beauty’s “lip mud” silicone heavy formulations will enjoy this product. It’s a velvety, smoothing lippie that is sensuously enjoyable to apply as it glides effortlessly over the lips, and are very comfortable to wear. I like this slightly better than Judydoll’s Lip Mud, as I find the applicator on 4U2 is a flat tip, which makes it easier to shape my lips + applying in the corners of my mouth. These are pretty long-lasting, but not as long-lasting as the Better Half or My Mate lipsticks.
* **4U2 Jelly Tint Lipstick** – A K-beauty esque lip tint with some very cute packaging. It dries to a very smooth rubber finish (in a good way) that is transferproof. Unfortunately I forgot to swatch in my arms, waaaah. Do not trust the promo pictures for the swatches, all of the Jelly Tints are darker than you think – look at the shades on TikTok/Youtube before buying. I have 05 Baby Smile, a mauvey dark pink. Wouldn’t repurchase it as I don’t lovelove it, but I’m still glad I have it. This lippie formula reminds me of the Amuse Dew Velvet Lip Tints, but these are 20% more pigmented, cheaper, and easier to apply.
* **4U2 Moji Blush** – Thai beauty has these interesting formulas of blush where basically it’s a silicone cream blush that has 0 kickback whatsoever, even though it feels super dry unlike most cream blushes. I found this shade (Peach Me) to be super light on my cheeks, and kind of difficult to pick up with my brushes. It is super super waterproof (evidenced by the swatches not getting off when I washed my hands), and works best with scratchy/texturally rough brushes. I do have a similar blush (Charmiss Glow Friend Natural Blush, also a Thai brand), which is more pigmented than the 4U2. Would recommend the color to pale girlies but this blush is not really for me. I think 4U2 unfortunately is also discontinuing this line of blushes but I think it’s still availble on Yesstyle to anyone who wants to try out the “mochi” texture of blushes. It’s a sensory delight to touch it – feels like forbidden jello, lmao – and so I’ll keep trying to use it.