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    10 Comments

    1. I literally came to post about this. I was so so so appreciative to receive this email as someone who lost their mother. I haven’t bought from them yet but I’m 100% more inclined to now.

    2. ersatzbaronness on

      I don’t get emails from them, but I am far more likely to consider the brand now.

    3. guava-sandwich on

      yes!! I’ve never seen a brand do this. I don’t have parents and the mother’s day onslaught has been A LOT.

    4. I wish companies would just refrain from using Mother’s Day to sell stuff altogether. This is a step in the right direction though.

    5. steph_peregrine on

      That’s awesome – I really appreciate the consideration and thoughtfulness there. ♥️

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