A puff piece from CNN about elf and its CEO: "The dupes, mixed with clever marketing campaigns, sparked success among Gen Z consumers: 'We sometimes say we’re an entertainment company that happens to sell beauty products,' Amin said."
An interesting take after the backlash their recent campaigns have generated.
by marshmallowtrex
6 Comments
no thank you after using Matt rife in their ads
So in touch with Gen Z they hired freaking Matt Rife. 🙄
Elf were successful firstly for being cheap and then for copying other products.
Once they started ‘marketing campaigns’ it all fell apart.
So this is hilarious.
isn’t Gen z out? shouldn’t we be looking at Gen alpha?
> clever marketing campaigns
Hiring misogynist men that don’t wear makeup for a makeup commercial, then getting mad at the consumer for their commercials going down like a lead balloon is now apparently a clever marketing campaign lol.
Are they actually going to *hire* someone from Gen Z (the oldest of whom are in their 20s)? Or are they just going to keep throwing patronizing shit at the wall and seeing what doesn’t bomb?