*clings to my 42 color palettes* nooo not Beauty Bay!
MrsBridgerton on
What?! I had no idea. But i haven’t purchased from them in so long i almost forgot they existed if im being honest.
Minerva_Moon on
They always have sales. Their entire business model is based on a revolving door of sales. Because of that, they had stocking issues. I wonder if between questionable stock amounts and tariffs that BB got hit hard. Honestly, I thought that this would happen YEARS ago.
Opposite_Style454 on

bluesourbelts on
Sad news ;-;
professorcornelius on
The problem they had was Boots, Space NK and Selfridges have massively stepped up their selections. Add in the re-launch of Sephora in the UK and it was over for them. They didn’t keep up with their competitors. I wouldn’t be surprised if cult beauty was next
6 Comments
*clings to my 42 color palettes* nooo not Beauty Bay!
What?! I had no idea. But i haven’t purchased from them in so long i almost forgot they existed if im being honest.
They always have sales. Their entire business model is based on a revolving door of sales. Because of that, they had stocking issues. I wonder if between questionable stock amounts and tariffs that BB got hit hard. Honestly, I thought that this would happen YEARS ago.

Sad news ;-;
The problem they had was Boots, Space NK and Selfridges have massively stepped up their selections. Add in the re-launch of Sephora in the UK and it was over for them. They didn’t keep up with their competitors. I wouldn’t be surprised if cult beauty was next