Tldr: Natasha Denona's new quads are 2/3rds of the price of her midi pallets while having about 1/4 the number of shades. For why?
I've tried Natasha Denona's eyeshadows in a few different palettes, and they're good, fine, okay, totally usable, etc. And while I know I'm going to get dragged by some passionate ND stans, while her formulas are substantially better than most drugstore eyeshadows, they're not even close to those of most indie brands, imo
So why, on God's Green Earth in the year 2026, is she releasing $48 quads when her midi palettes (with 3.75x the number of shades) are still selling for $69? Did she see The rather disastrous Hourglass quads release last year and say, *yes, absolutely" to that nonsensical price tag?
As a comparison, REM Beauty just released quads, which I've included a picture of. I purchased them because I really like the formula (they have bundle deals), the component is high quality and weighty, but notably, the most you will pay (no discounts, no bundle deal) is $30 each. At least with these quads you're getting some interesting duochromes and a wider variety of finishes.
by WienerMansWoman
9 Comments
I mean the answer is just greed. Companies all over are jacking up their prices to see what the consumer will accept. It’s gross and not okay.
The 5 shade set were around $48 omg
what size are the pans of shadow? is there the same amount of shadow per shade as a midi or are the pans larger? IF, and I don’t know hence the questions, they are larger than in a midi, and there’s 2/3 the *weight* of shadow as a midi, even if fewer shades, there’s your answer. I no longer buy ND so I have no dog in this race, but if the pans aren’t the same size, its not as easy as comparing 4 shades to a larger palette.
And honestly you could just do a Korean brand for this same color way for <$10.
I received her eyeshadows in some beauty boxes and like you said they are def good. however, i hate to say it… i like my profusion pallets just as much.
Companies will push and push because people pay. Its gross but thats just how it goes. If nobody buys it, they get the hint.
Smaller palettes are always more expensive per pan but this does seem particularly egregious.
As somebody else said though the answer is greed. ND things people will buy these at $48 and she is probably right.
The pans are twice the size as her normal palettes. But they are still overpriced. But they are bigger at least
Frick, that soft purple quad sure is nice! But I feel like I could find dupes.