I saw a K-beauty brand using AI-generated models instead of real people.
Honestly, I think this is the worst.
Even with real models, heavy editing already makes it difficult to see the true shades and finishes of products. You often can’t tell what the color actually looks like until you try it yourself.
But if brands start using AI-generated visuals, we’ll be left with completely fake swatches.
Right now it’s just for beauty products, but what if it extends to skincare?
We might end up seeing fake before and after results, and people could be tricked into buying something that doesn’t actually work.
What do you think about AI models?
by Ill-Year-418
20 Comments
AI sucks ass, that’s what I think.
More yikes. Just let the product do the work instead of relying on over edited pictures of models and AI garbage.
Def not loving this too. We need real people, I personally wouldn’t trust it. If somebody heavily uses ChatGPT in writing and publishes it as comment or so as their own people have a feeling of mistrust. The same will happen with brands.
I hate AI.
awful. ban it.
Oh no. This is AI?? I can’t even tell anymore
from a consumer standpoint, its really hard to tell what works anymore. its hard to tell now with all the photoshop, filters and editing. what i always do is ask for samples to check how it works on my own skin. i absolutely recommend this to everyone, because we all have different skin, beyond the known skintypes
from a marketing standpoint i understand why they are doing it. its less of a hassle to deal with the diva behaviour of some and it protects from future scandals like kanye
Wouldn’t using AI in these cases be the very definition of false advertising?
AI should be used to make people’s lives easier, especially disabled people. Not for usurping the creative process and artist’s’ livelihoods. Not for making it even harder to buy clothes and makeup because none of what is shown is even real. AI models are ridiculous and I don’t understand how anyone would think it’s ethical.
Promoting beauty products with AI is probably worse than photoshop, though we all know models only “model” the product, and not actually show how it’s supposed to affect the consumer.
In general I think I dislike the modeling industry more than I dislike AI (endless incidents sexual harassment/assaults/exploitation, horrible body image issues, promoting unhealthy body figure, often very shallow, very fake, etc).
So in this case, maybe it’s better that less humans are involved in such an industry. It’s like the debate about introducing AI instead of p-stars in films and creating films completely computerized. Sure would be nice to know that less people would suffer from a problematic industry.
AI is trash and companies that use it suck
That’s pretty stupid tbh. Photoshop is already the “just trust me bro” of advertising, how did they manage to take that a step further?
what we want are actual people who actually used the products.
it’s so bad for the selfimage and you can’t even see how the clothes look like while worn.
ai mo- what???
AI generated images are not models, they’re just straight up fraudulent advertising
It’s slop, and even falser advertising than the usual Photoshopping.
I hope this gets taken care of because I don’t want the next generation to be even more deeply hurt by unachievable standards and fake natural beauty. This whole concept is really dystopian.
There should be a law that they need to disclose they’re using AI and the font should be as big the header.
Literally just fake advertising – doesn’t show the product at all. Terrible and should be banned.