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    Asian Beauty

    Many of the K-beauty products that are trendy internationally are from mid-tier and affordable brands.

    Many of the K-beauty products that are trendy internationally are from mid-tier and affordable brands.

    Internationally, K-beauty is known for its mid-priced and affordable brands.

    This phrase indicates that the majority of the K-beauty brands gaining international popularity are not familiar to Korean consumers.

    Indicates that the brands are not widely recognized or used by Koreans. 

    The two top dominant cosmetic brands in South Korea are:
    Amore Pacific and LG Household & Health Care

    In Korea, The History of Whoo, Sulwhasoo, HERA, and IOPE are renowned luxury beauty brands, each with its own unique history and focus. The History of Whoo and Sulwhasoo are known for their traditional Korean medicine and herbal ingredients, while HERA and IOPE are recognized for their cutting-edge technology and scientific formulations. 

    These brands represent the luxury end of the Korean beauty market, known for their premium ingredients, elegant packaging, and sophisticated branding. They are popular choices for those seeking high-quality skincare and makeup products

    This is a chart of top 20 brands with highest market share in Korea. First chart is overall, second chart is for skincare

    OVERALL

    1. Sulhwasoo (10.4%)

    2. Hera (4.9%)

    3. Innisfree (4.0%)

    4. Whoo (3.9%)

    5. IOPE (3.2%)

    SKINCARE

    1. Sulhwasoo (13.5%)

    2. Whoo (4.6%)

    3. Hera, Innisfree (4.5%)

    5. IOPE, The Face Shop (3.1%)

    by Necessary-Taste8643

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    2 Comments

    1. Potential-Gain-1752 on

      I don’t like mass-market Korean products that they try to push on us in bulk. From this list, my favorites are Hera and Whoo. Especially the Hera Signia series and The History of Whoo Bichup. I periodically buy eye creams and essences from these brands, and also, OHUI has very high-quality and lightweight SPFs.

    2. _-_lumos_-_ on

      Mid-tier and affordable don’t mean low quality. If it works, it works.

      Many, if not most, trendy western products are also from mid-tier and affordable brands. We rarely see high-end and luxury western products get recommended on skincare subs.

      If you find a product that works for you after ages and ages of testing different ones, would you throw it away because it’s not luxury enough?

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