these photos are from oliveyoung. it's not all of their products (yet) but it looks like all the wash off masks are being put into tubes that are almost half the size of the original tubs (120mL vs. 70mL), the fig line, and the new apricot line are all in this new style of packaging.
personally i hate it. it reminds me of when innisfree went all clinical a couple years ago, not as bad, but definitely a downgrade in my eyes
by _antioxident