Correct me if I’m wrong but as far as I can remember, I don’t think I’ve heard of any other Kpop idols releasing their own makeup line. Collabs for sure, but a whole new brand?
Korea has been saturated with lots of new beauty brands from makeup artists and beauty influencers but not that many from celebrities.
The first product is a quad of highlighter shades. Seems a bit like merch with this first launch, but I’m really curious how it’d might do in the future.
(Photos from Twitter/somithinker)
by fltigris