I originally drafted a post focused on appreciation of indie palette artwork along with thoughts on beauty content, but it was removed, so I’m combining the topics here in a more straightforward way…hopefully.
I recently watched a video by Battybean ranking “spooky spring” palettes. The format came across more as a showcase of certain brands (including Gourmand Girls and Jolie Beauty) presented under a “ranking” title. It felt more like an advertisement framed as a ranking rather than an evaluation based on performance. Given the range of consumer feedback for some of these brands and palettes, it left me with some concerns about content transparency, especially when a ranking format feels closer to promotion than evaluation. Even a subscriber mentioned how disappointed she was with the Jolie palette.
Separately, while reorganizing my collection, I noticed how detailed and creative the artwork is on many indie palettes. Some feel like collector pieces due to the themes and overall design, especially compared to mainstream packaging.
I also noticed the Blend Bunny Haunt Me palette performs differently from other Blend Bunny formulas I’ve used. And not in a good way.
It would be interesting to see more brands and creators highlight the artists and design process behind palette artwork.
Happy Monday!
by MeltedMascara