Revolve posted a paid sponsorship with Huda Beauty yesterday and quietly deleted it today after 2,000+ comments demanding a boycott. Yet they are still selling her products on the platform.
This comes just weeks after intense public backlash over Huda Kattan’s remarks and her reported ties to terrorist organizations.
What makes this worse: Revolve is a PUBLIC company. Unlike Sephora, it has shareholders, and under SEC material disclosure requirements, a consumer backlash of this magnitude that poses a credible threat to top-line revenue must be disclosed. Instead, management has gone silent. No statement to customers. No communication to shareholders. Just business as usual.
This is not just a brand controversy. It is a potential securities compliance issue.
If you are a Revolve shareholder or customer, you deserve answers. Contact CEO Michael Mente directly: michael@revolveclothing.com
by Complete-Reach-660