I’m stoned and I dunno how to edit, but it’s the subject line “CPS has been notified” 👀
mitabird12 on
No, I don’t like this.
liberrystrawbrary on
Somebody thought this was clever. That somebody was wrong.
GremmyRemmy on
I personally would think this was spam if it showed up in my inbox. Like the many emails notifying you that your cloud is full or your antivirus is expiring…
Maybe people tougher than me would find this funny, but I have a nervous disposition,, and after having Social Services maliciously called on my family before, I’d get that pang of fear before writing it off as a bot email.
SupperworldCat on
I agree this is not professional
Spacemilk on
I would ditch a brand forever for this shit. Just tell me my cart is expiring.
spicytonkotsu8 on
Using child abuse as a joke? It’s a no from me dawg.
Highlingual on
OOF how did this one make it past the cutting room floor?
N3ctarofthegods on
This brand is the freaking worst
Rainbowfrapp on
It’s cringe. But at the same time all publicity is good publicity and you’re giving them free attention
Dolamieu on
What the hell
winterberry16 on
I hateeeeeee when brands email you that you’ve got items in a cart or that they know you’ve looked at something on the website.
Yeah, I know I didn’t buy it. That doesn’t give you permission to bug me about it.
But I hate it 100x more when it’s got a title that looks like an emergency. Bad choice.
themidnightlurks on
Oh they were on my “I’m interested” list and this leaves me disgusted. Genuinely what the fuck. Some indie brands don’t need to try so hard to be EdGy!!!111#@
OddInside5794 on
Nah, they’re doing too much. Subject line is so not funny!
Snoggums on
~~I must be really old and childless, I don’t understand the shock horror that’s happening in these comments~~
I missed the subject line at first y’all spare your pitchforks
polishedplant on
Oh. Yeah… absolutely not. I hate that so much.
taternators on
I already hate when brands to subject lines like “your PTO request was denied”, this is next level horrible
odezia on
Oh GROSS.
Ddbb000 on
With cyber security issues we all face this is really dumb. And CPS is never the punch line of a joke. The brand seems to be living up to their name a little too unironically
r0b0ducky on
Uh, what? I’m all for edgy marketing, but not this…
LadyWonkyMcjankey on
Oof, I guess they’re really leaning into the fail 🤦♀️ Yet another good example of why it takes more than being able to make pretty polish to run a small business.
Nowayticket2nopecity on
That is SO shitty. Even the body of the email is incredibly off-putting with the guilt trip, but that headline is infuriating. Fail Polish, I think you’re becoming a self-fulfilling prophecy.
HRHHayley on
It would’ve been so easy to make this not a heart attack subject line “CPS (Cart-held Polish Surveillance) have been notified of your full cart!”
This would still be on brand but back in cringe territory rather than an full on WTF.
I guess the outcome is true to the name though 😬😬😬
FlamingHorseRider on
I think they need to fire whoever sent that email like, right now. This is almost approaching “Maniology and the Missing Child Plate” levels of bad decisions.
orancione on
Lowkey I know this brand has been getting some hype lately, but this is worse than simplynailogical type millennial humour
mckenner1122 on
Dude no way.
No fkn WAY.
The email would be annoying/cute/on brand but that subject line?
#NO
Hey Fail Polish?
YOU MESSED UP. Wanna know where the “too far” line is?
You found it.
Congrats.
Dropping my bottles in my destash. Unsubscribing and encouraging others to do so.
*There are people who use their WORK EMAIL to visit your site, you jackasses.*
ZuzuChi on
CPS has been notified? Yikes. This is so classless. Immediate never buy from me.
HelloPanda22 on
I have children. I’ve also had CPS called because my doctor charted in the wrong chart and I got mixed up with a drug user. Did you know once that’s in your chart, there is no closing of your case until they’ve done a thorough check? It doesn’t matter who messed up. You get treated like a criminal. If I had seen this email in my account, oh the fucking Hell I would raise with them! One of my most vivid memories of my firstborn son is the nurses stealing his diaper from the trashcan, taking the placenta for drug testing, and because no one told me what they were doing, imagine my surprise when a kind CPS agent walked in on me breastfeeding just several hours after my 20 hour unmedicated labor. My husband had to go back to board our dog so I was alone, breast out, with a man threatening to take my child. While still bleeding profusely from all the holes that got torn, I had to lift my gown so that my vulva was in full view while I did my drug pee. I had 100s of strands of hair saved off to do hair testing for drugs. Even after every single test came back negative, we had home visits to close the case. FUCK this company.
kylaroma on
Jesus fucking Christ – this is horrible.
I’m a parent who has had an estranged family member make false CPS reports that had to be investigated. It was extremely traumatic- and this would absolutely retraumatize me.
I have loved their brand and voice until now – but this screams “we don’t have enough life experience to understand the weight of what we’re saying.”
Truly fucking awful.
TGin-the-goldy on
Imagine shopping from a company known for its humour and then not liking the humour.

Chemical_Joke4359 on
I sent them an email about this not being very trauma informed and as a social worker and someone from the owners home town, hope that they can retract this, change it and send out some kind of apology. Very very poor taste and hope that no one was harmed by this.
31 Comments
I’m stoned and I dunno how to edit, but it’s the subject line “CPS has been notified” 👀
No, I don’t like this.
Somebody thought this was clever. That somebody was wrong.
I personally would think this was spam if it showed up in my inbox. Like the many emails notifying you that your cloud is full or your antivirus is expiring…
Maybe people tougher than me would find this funny, but I have a nervous disposition,, and after having Social Services maliciously called on my family before, I’d get that pang of fear before writing it off as a bot email.
I agree this is not professional
I would ditch a brand forever for this shit. Just tell me my cart is expiring.
Using child abuse as a joke? It’s a no from me dawg.
OOF how did this one make it past the cutting room floor?
This brand is the freaking worst
It’s cringe. But at the same time all publicity is good publicity and you’re giving them free attention
What the hell
I hateeeeeee when brands email you that you’ve got items in a cart or that they know you’ve looked at something on the website.
Yeah, I know I didn’t buy it. That doesn’t give you permission to bug me about it.
But I hate it 100x more when it’s got a title that looks like an emergency. Bad choice.
Oh they were on my “I’m interested” list and this leaves me disgusted. Genuinely what the fuck. Some indie brands don’t need to try so hard to be EdGy!!!111#@
Nah, they’re doing too much. Subject line is so not funny!
~~I must be really old and childless, I don’t understand the shock horror that’s happening in these comments~~
I missed the subject line at first y’all spare your pitchforks
Oh. Yeah… absolutely not. I hate that so much.
I already hate when brands to subject lines like “your PTO request was denied”, this is next level horrible
Oh GROSS.
With cyber security issues we all face this is really dumb. And CPS is never the punch line of a joke. The brand seems to be living up to their name a little too unironically
Uh, what? I’m all for edgy marketing, but not this…
Oof, I guess they’re really leaning into the fail 🤦♀️ Yet another good example of why it takes more than being able to make pretty polish to run a small business.
That is SO shitty. Even the body of the email is incredibly off-putting with the guilt trip, but that headline is infuriating. Fail Polish, I think you’re becoming a self-fulfilling prophecy.
It would’ve been so easy to make this not a heart attack subject line “CPS (Cart-held Polish Surveillance) have been notified of your full cart!”
This would still be on brand but back in cringe territory rather than an full on WTF.
I guess the outcome is true to the name though 😬😬😬
I think they need to fire whoever sent that email like, right now. This is almost approaching “Maniology and the Missing Child Plate” levels of bad decisions.
Lowkey I know this brand has been getting some hype lately, but this is worse than simplynailogical type millennial humour
Dude no way.
No fkn WAY.
The email would be annoying/cute/on brand but that subject line?
#NO
Hey Fail Polish?
YOU MESSED UP. Wanna know where the “too far” line is?
You found it.
Congrats.
Dropping my bottles in my destash. Unsubscribing and encouraging others to do so.
*There are people who use their WORK EMAIL to visit your site, you jackasses.*
CPS has been notified? Yikes. This is so classless. Immediate never buy from me.
I have children. I’ve also had CPS called because my doctor charted in the wrong chart and I got mixed up with a drug user. Did you know once that’s in your chart, there is no closing of your case until they’ve done a thorough check? It doesn’t matter who messed up. You get treated like a criminal. If I had seen this email in my account, oh the fucking Hell I would raise with them! One of my most vivid memories of my firstborn son is the nurses stealing his diaper from the trashcan, taking the placenta for drug testing, and because no one told me what they were doing, imagine my surprise when a kind CPS agent walked in on me breastfeeding just several hours after my 20 hour unmedicated labor. My husband had to go back to board our dog so I was alone, breast out, with a man threatening to take my child. While still bleeding profusely from all the holes that got torn, I had to lift my gown so that my vulva was in full view while I did my drug pee. I had 100s of strands of hair saved off to do hair testing for drugs. Even after every single test came back negative, we had home visits to close the case. FUCK this company.
Jesus fucking Christ – this is horrible.
I’m a parent who has had an estranged family member make false CPS reports that had to be investigated. It was extremely traumatic- and this would absolutely retraumatize me.
I have loved their brand and voice until now – but this screams “we don’t have enough life experience to understand the weight of what we’re saying.”
Truly fucking awful.
Imagine shopping from a company known for its humour and then not liking the humour.

I sent them an email about this not being very trauma informed and as a social worker and someone from the owners home town, hope that they can retract this, change it and send out some kind of apology. Very very poor taste and hope that no one was harmed by this.