Tl;Dr: Estée is suing for the Zara perfumes having "A creation by Jo Malone CBE, founder of Jo Loves." The rights to market Jo Malone's name were sold to EL in 1999 with the rest of her perfume company.
Something similar happened to Bobbi Brown.
Should companies be able to buy out the right to an individual's name like that in perpetuity?
by tinydetailchick