Just came across a video on Tiktok from creator Brit Clarke, who purchased a few shades of the Leaked Labs flexi powder and wow.
First of all, the packaging is pathetic. The slab of powder is LOOSE!!! inside the cheapest, most generic wholesale tin with stickers slapped on them. No custom packaging, no proper housing.
And the actual product you get is is 0.6g/0.02oz for $34! That's ridiculously little. Not to mention the fact that some shades weighed lighter than others, which means the manufacturers did not adequately QC the consistency of the product weights.
To top it all off, the swatches looked so dry and dull. I don't understand the point of this brand (aside from cash grab, that is). I would assume they're pricing out a lot of general buyers, yet the product does not seem high quality enough for anyone who takes makeup seriously. At most, they're relying on fans or people who are curious/making content, but how long can that momentum last? The concept of paying for something so unfinished is yikes.
by incrediblecuttlefish
24 Comments
it somehow seems even dumber than I initially thought
This is a grift and I will not be persuaded otherwise.
I wouldn’t pay $1 for this… it retails for $34?!
really excited for the commentary here after the post the other day 😁
The idea itself isn’t bad honestly. Paying a premium for getting to test “innovative” and “unusual” makeup with a chance your videos could go viral when you show off some weird shaped powder could be a good value proposition ,,, for content creators.
They seem to vastly overstimate how many regular people will buy this specifically to use it and think high margins will carry them. In reality many beauty brands, despite high margins on the items themselves, run a risky business when they don’t have “hero products” aka things people will regularly buy, use up, and buy again.
The product makes no sense. You can use any eyeshadow/highlighter wet if you wanted to already. Items from other brands will come in more secure packaging AND you can keep it hygienic by wetting your brush instead of the actual powder.
That is crazy work.
I have been the one posting all week about this launch, hoping someone would catch a review of it, thank you for looking out!
So it’s travel friendly, because it just is slapped into a lip balm tin? What if you open the tin wrong and it flops onto the floor? Collecting all the crumbs and pet hair off the floor like slime/putty 😮💨😭
Like I know she advertised it so you could take it out the tin and wipe it on your face like a wet wipe, but like…come on. This took so little to make and selling for $34, is it?
She also mentioned if you wet this, you have to let it air dry before shutting the tin together.
WHO HAS THE TIME FOR THIS? She thought Patrick Ta’s Slurpee Mix was innovative, so she made a product that also falls out of the pan too! It’s that ITALIAN SLURRY
Less pigmented and less refined looking than a LOT of metallic color cosmetic products you can get for 1/4 the price at your local drugstore 💀
… soooooo I guess kudos to the Lipstick Lesbians for understanding the online beauty community enough to profit off some consumers desire to cosplay as cosmetics chemists/product developers
It’s the $34 price that’s my biggest hang up.
I like trying weird gimmicky products. Some of my HGs have been now discontinued gimmicks. I loved makeup sheets! Those UD pop-up book palettes! I still use my rainbow highlighter.
I don’t even mind crap packaging for a test product. Or a small quantity (again, test product). But I would pay £5 for this. Not $34!!!
This seems extremely stupid but maybe I am missing something
Looks orange af just like her makeup in every video
wait SO its a SINGLE disc?
The packaging is what they showed in their videos, I’m not really sure how else they could’ve packaged this product. It has to be loose so you can pick it up and smear it all over your eyes. They could’ve made the tin prettier but it was always going to need to be loose so you could pick it up.
It’s incredibly stupid and that price is insane for buying basically a product that’s being market tested. Normal people aren’t going to pay 34$ for four shades of eyeshadow that are paper thin sheets.
Raise your hand if you care
Lol
Dumbest thing I have ever seen.
No thank u
Why would anyone care if it’s a sheet of powder if that sheet of powder just gets packed into a little tin anyways? Like lmao. It’s just like an eyeshadow/pressed powder that bounces around instead of being stuck in an eyeshadow pan.
No one asked for this and definitely not from them lol.
why’d i think this was a freeze dried sweet potato
I ordered it and it arrived on Monday. I was shocked by thinness of the discs. It’s TINY. I like the concept but I’m disappointed. I hoped to get an acrylic palette like it seems some influencers received.
This is a dupe for Makeup Geek Cocoa Bear.
Is this that gelatinous thing that lady was swiping across her face a couple days ago?
Honestly the more I see this brand the more I have to laugh. I can’t believe there will ever be actual people who spend money on buying this nonsense. It’s comical!