So I've been out of the lacquer loop for a while and didn't realize that some BKL polishes are impossible to find! I got this polish from their avengers collection when it dropped years ago, and I went to their website to find that any polishes pre-2023 are completely unavailable! What's more is that even scouring the internet I can't find anything about this particular polish.
Has anyone else run into this with BKL? Its super disappointing but maybe I'm naive to the world of indie polishes.
by LolOkayCrazy
2 Comments
Even at the time she did limited runs of polishes I believe. I see this one was from 2019. I think in 2023 she thought she would need to shut down for good so she did a huge liquidation sale, then came back. She still does limited runs and releases but if you sign up for the email you’ll get a good amount of heads up.
If you’re looking for older BKL, I’ve had the best luck with some of the FB groups for polish swaps. I managed to put together the whole Resident Evil Village collection from 2021 for not too much above MSRP except for maybe 2 polishes, and I’m almost done with The Witcher collection too.
There are quite a few brands that do this but IMO BKL is one of the worst ones, and I say this as someone who has at least 20 BKL polishes and appreciates the quality of the product itself. I’ve seen people justify the limited drops by saying that it’s a one or two-person business and while that may be true, I find their business model to be quite predatory. New collections every month that sell out pretty fast due to large fanbase, with re-releases 2 months after that sell out even faster because people had time to post personal swatches and convince those who were on the fence about purchases… and then periodical, very-limited-quantity “back from the vault” sales where they just happen to find enough pigment in storage for 10 extra bottles. Sorry, but if this isn’t capitalising on FOMO then I don’t know what it is.