Saw this posted on IG, it was also followed up with a short video explaining their premise. Basically, the premise is taking unique and interesting formulas that manufacturers never get to sell to big brands (who in LLs own words play it too safe) and bringing those formulas to mass market as 'samples' for feedback, where they will either be tweaked, released or shelved. I can see where many people will love this concept (esp fans of the pair) but I'm skeptical. It will be interesting to see how the line shakes out I suppose, I can't imagine it will be wholly cohesive to begin with. I also wonder about turn around times, releasing a foundation 'sample' for example and needing another 12-18 months to actually release it, will their be an audience that will wait long enough for this to last?
by stace_m8