Was picking up some groceries at my local Kroger this evening (I live on the east coast in the US) and saw that they’ve randomly added a Korean skincare section. Ok cool! Unexpected but I obviously love that Kbeauty is becoming more easily accessible at places like Ulta and Target etc – my main question is how the hell are they selling the Korean formula of the Beauty of Joseon sunscreen? The filters in the OG formula are, to my knowledge, not FDA approved, which is why we get stuck with the god awful US reformulations sold at Sephora and the like, but I triple checked the packaging and ingredients, this is not the US formulation, no “broad spectrum” to be found and the INCI list is identical to the OG Korean formula. Can someone explain this to me? I’m extremely confused!
by hillary_____k
1 Comment
Lucky you!