Why do brands not release all their shades in Asian countries?
Coming from an Indian girlie, who for the love of god cannot find an olive-undertone concealer. This issue stands for Indian brands too, unfortunately. Apparently, its all one-orange size fits all out here :/
Unfortunately I have noticed this is actually global. I’m in Canada and frequently drugstore brands will only release a limited range vs the full range. Based on sales/popular existing shades typically. Super frustrating when you fall outside the most common shade range! And yeah, hurts even more when you see in another country they have like double or more shades offered that WOULD suit!
SaintGalentine on
Colorism/more limited skin tones in the population. I’m relatively dark for a Chinese person; my white half contributed nothing to my skin tone so my light medium (Lancome 300-310) foundation is barely found in Chinese brands and stores.
pepperxpeppermint on
I can’t speak for India, but I’m guessing it’s for the same reason western brands only sell fair and light shades in East Asian countries; darker shades just don’t sell there. I heard some K-beauty brands had tried selling slightly tan shades there, but barely anyone bought them, so they discontinued them.
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Unfortunately I have noticed this is actually global. I’m in Canada and frequently drugstore brands will only release a limited range vs the full range. Based on sales/popular existing shades typically. Super frustrating when you fall outside the most common shade range! And yeah, hurts even more when you see in another country they have like double or more shades offered that WOULD suit!
Colorism/more limited skin tones in the population. I’m relatively dark for a Chinese person; my white half contributed nothing to my skin tone so my light medium (Lancome 300-310) foundation is barely found in Chinese brands and stores.
I can’t speak for India, but I’m guessing it’s for the same reason western brands only sell fair and light shades in East Asian countries; darker shades just don’t sell there. I heard some K-beauty brands had tried selling slightly tan shades there, but barely anyone bought them, so they discontinued them.