Shoutout to brands like Ekmiveda who are supporting an important cause while welfare institutions are getting DEFUNDED by nearly every government. If you know of other beauty brands with a cause – please comment below!

Verified this – they partner with an NGO called Kshamata for their packaging, who rehabilitate women from underprivileged and abusive situations. I absolutely love brands who support causes, and all else being the same, heavily prefer them to ones who don't. Would love to know more such brands.