Went to visit PureSoul in the Covent/Soho part of the city and was pleasantly surprised to see a Moida store! Rather limited selection, unfortunately, but that seems to be the way of most physical stores given the price of real estate in the heart of London. Mostly bestseller type stuff. Pretty good mask selection though.
Moida/BK has been my main site as someone who lives in the USA, even prior to tariff-chicanery. I’m not affiliated in any way, but I’ve had good experiences so far.
Anyway, nice to see more physical Asian beauty stores popping uo, if only in the Big Cities.
by step_on_legoes_Spez